Interview: Demuir

May 30, 2018 Seán Savage | Thank you to LCPR

You've mentioned previously that music is the invitation to the party, what should new producers be doing to follow that up to be getting gigs and expanding the public's awareness of them?

I think it's more about consistency and believing in your own art. Kenny Dope gave me some advice he said "stay in your own lane", meaning to have your own thing. Do it and people will attach themselves to it and you'll find your audience.

What is your own personal definition of Jackin House ?

Jackin House is the spin off of Chicago House. It has intricate intelligent snare work, drum work and is sample based mainly. I know lately it has had more of a disco tinge to it and to me that's not Jackin House. If you go back to the 90's and late 80's to the forefathers like Stacy Kidd, Derrick Carter, DJ Sneak, Mark Farina and DJ Heather they all supported the real Jackin Sound.

What is your own personal definition of Techno ?

Techno to me is Detroit Techno. 909 drum machines, sample based.

What is your own personal definition of Tech House ?

Great question. Tech House is in between Jackin and Techno. Alot of Tech House for me has South American, Spanish percussion in it with intelligent snare work once again.

When one achieves a certain level of success can you make any genre of music you want to or is there pressure to keep making the type of music that people recognize as your style?

I've been fortunate to have some great management and a team around me that supports my ideology that an artist should never be limited to one thing. Look at Picasso. He is my number one reference point. He is a painter, sculptor, printmaker, ceramicist, stage designer, poet and playwright. I believe as an artist you should never be limited to one genre. Many people told me to change my name when I did different genres and I refused. People should know my range and as a result that distinguishes me as an artist/producer and DJ. It is mainly retailers and media that want to label you with a specific genre because they want to sell product. That is fair, but as artists and human beings we are complex and have a range of interests and do many different things and that should be respected.

For new producers and DJ's when is it time for them to get a manger and or a booking agent?

I think they know it is time when many different things are coming at them at the same time. I knew for myself it was when I started getting multiple remix requests and I had a very specific goal in mind. I needed a strategy to get there and I formed a team around me to help.

What is your opinion on using sample packs?

They are good for inspiration but don't rely on them. You are better off using your own sample sources. If you do use sample packs there is nothing wrong with that. I think you should tweak them a bit to make them unique to reflect who you are and this will let people know that is your sound.